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To many mailers, an inkjet address printer is a device that simply prints addresses or other variable data on envelopes and documents. But a certain class of intelligent direct mail inkjet addresser can do so much more.
ink jet Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed on the outside? Or a credit card with information that matches the carrier that it is glued to?
Basic dyes Or the inside page of a booklet matching the outside cover.This can be accomplished with tracking software and hardware within an inkjet system controller... but not all address printers are capable of this.
FM 200 For example, Buskro inkjet systems offer such tracking capabilities as an option, which would allow you to create personalized and matching (intelligent) mail by adapting the system to your current inserting, bindery, tip-on, or direct mail equipment. Here are two ways it could work.In the first one, you have a standard 6 pocket inserter.
HFC 227ea One piece of the package is pulled from a pocket and dropped into a slot. The slot moves forward, where the inserter drops the next piece on top, and so on. At the end of the process, the whole package is inserted into an envelope.
industrial valves To make the 'package' personalized (having the envelope address match a name or address inside the package itself), you would have to print both items (the envelope and the contents of the envelope) in advance and "spot check" the inserting process every 10 pieces or so.
Ball valve Not only that, but you would have to check them BEFORE the envelopes are sealed, which turns the sealing into an entire new process. That puts a major drag on production, and the process itself is still subject to error-a lot of error.A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance.
Check valve And the two stacks still have to be in perfect order or else you'd have to shut everything down to match it up again.In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope.
forged valves With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and easily, because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed.No more printing envelopes in advance.
butterfly valve No more manual "spot checks" to make sure your stacks are still correlating. And what's more, no more stopping production to re-order your stacks that somehow got out of sequence. Your direct mail equipment can suddenly begin to generate true profits because now you can offer truly personalized mail to your customers-without having to purchase a new inserter!Buskros use real-time tracking methods that personalized insert throughout the path of the inserter.RJY